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What Changes When SE Leadership Gets Built Right
“The strongest companies I’ve seen invest early in go-to-market execution. This book shows definitively how Sales Engineering converts customer trust into durable revenue and higher valuations.”
Laurence Tosi
Managing Partner, Westcap Prior CFO, Airbnb
“Stephen Morse helped shape the modern discipline of Solutions Engineering, establishing operating models, first at Oracle and then at Salesforce, that became industry standards. This field manual brings together the principles and practices he has developed across decades, and there is no one more qualified to write it.”
Marc Benioff
CEO & Chairman, Salesforce